Comments on: Why Co-Ops of Indie Publishers Don’t Work

By: Marion Gropen

Marion Gropen — Fri, 07 May 2010 01:07:15 +0000

I’m not quite sure that this isn’t a bot spamming the blog, but since copywriting is at least tangentially relevant to book publishing, I’m clearing it. Anyone who knows how this connects, feel free to enlighten me.

By: Bailey Jenkins

Bailey Jenkins — Fri, 07 May 2010 00:22:43 +0000

Copywriting is also a skill that takes years of practice to become very effective in advertising what you are selling and ,;,

By: Mariette Hemmert

Mariette Hemmert — Thu, 04 Mar 2010 11:44:15 +0000

Thanks for discussing such an topical article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the good work. We have a Dan Kennedy Copywriting seminar that we offer to our customers you can check it out here Copywriting Seminar Click Here

By: Mary Ellen Lepionka

Mary Ellen Lepionka — Fri, 04 Jan 2008 22:06:16 +0000

Hi, Marion,
Thanks for your thoughts on Indie co-ops. What specific advice might you have for a group of Indie publishers seeking to develop a print and/or online sales catalog with central ordering but publisher shipping. How deep a discount do you think would be needed to attract business? Also, by what means might such a group systematically but reasonably establish quality control? Thanks again.

By: PublishingGuide

PublishingGuide — Thu, 13 Dec 2007 02:47:13 +0000

I actually disagree. I think local groups tend to backfire badly. They’re fine for setting up signings, but as we all know, signings aren’t really likely to pay for your time once you subtract the cost of goods sold from the mix.

But national groups, doing national publicity, and organized by subject/niche, those have some significant potential economies of scale. And that can make the thing much more cost-effective.

But your point is certainly a traditional perspective, and therefore, has a significant chance of being more accurate than mine.

By: Tyler R. Tichelaar

Tyler R. Tichelaar — Wed, 12 Dec 2007 22:44:43 +0000

Yes, we have experienced these issues as a small press. However, I think co-op marketing can work in the region where you live if you have local authors working together. Taking it onto a national level is the real trick.