Marion’s Rules

I’m procrastinating. Today, that means I’m blogging. I hope that the following helps you avoid whatever you don’t want to do right now, too!

The RULES of PUBLISHING, according to me:

It depends.
This one answers almost every question I get on-line and off, when it comes to making books and making a profit at the same time.

Publishing is high-stakes gambling. Don’t risk anything you can’t afford to lose.
There are no sure things in this business, and I have the stories to prove it.

Publishing is addictive.
Consult your accountant and psychiatrist before you begin.

New models that will revolutionize the industry arrive regularly.
And some of them actually do change things. But never as much as the pundits predict, especially if these pundits are from outside the industry.

There are no shortcuts to success.
And if you think you’ve found one, look harder. There’s something waiting out there in the woods to jump out and bite you.

Copyediting is not the same thing as editing.
And you need to do both!

There is no such thing as a book without competition.
In the US, at least. In a smaller market, it might be more possible.

Marketing to “all readers” is the same as marketing to none.
Know your reader(s), first, and everything else follows.

Marketing works best when you’re helping first, and selling second, or not at all.
Most people have an utterly different picture of marketing. In my experience, marketing works best if most of your audience doesn’t even realize that you’re engaged in marketing. They should be thrilled to get the help or the information or excerpt or whatever it is that you’re putting out there, and then they should think that it’s their own idea to go look for your book.

I’m sure that there are more. What are your favorite rules?

And which of the rules above do you disagree with?

Leave a Reply